Ikponmwosa Ebomoyi, Ph.D.

Abstract

All over the world, electioneering campaign activities play significant role in the creation of the much needed atmosphere through which the electorates partake in the political processes. It also link electorates with the government procedures and processes, as well as aggregate diverse political interest. This paper examined the impact of political party politics on electioneering campaign in Nigeria with a view to ascertain the extent political party politics influenced the 2023 presidential election results in Edo state and to examine the various specific purposes for expressing political speeches, party slogans and campaign expressions . To en-focus this study hypotheses were formulated, questionnaire and survey methodology were utilized to elicit data from randomly sampled respondents from the three Senatorial Districts in Edo state The data collected were analyzed and interpreted using the Pearson’s Product Movement Correlation Coefficient (r).It was found out among other things that there is a positive correlation with political party politics and electioneering campaign. Another finding was that the election result was influenced by party politics activities. It is therefore of the recommendation that political party aspirants and party members should endeavor to exhibit a high degree of patriotism, truthfulness and considerable level of sincerity when informing and educating the general public. Rather than mislead them with enticing words. Also Political candidates and political party members should learn to adapt to the simple expression of communicating their political agendas in a more acceptable language. Finally the government should further strengthen the legal pathways of the Electoral Acts, which regulates the affairs of political party campaign activities. The implication of this is that it will create for a healthy campaign and political arena for good governance.

   

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Published: 2025

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